How to Prepare for a Lucrative Product Launch

September 14, 2015

In today’s highly competitive market, the launch of a new product can take one of two direction—sit either quickly ignites interest and soars to popularity or plummets to the clearance rack, never to be seen again. Numerous factors determine the success of your company’s latest offering, including a product launch plan that encompasses positioning, packaging, strong messaging, and more. Prepare for your upcoming product launch with tips and tricks that will make your debut a lucrative one.  

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