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5 Must-Haves for Your Marketing Kit

July 21, 2015

Presentation matters. Prospects quickly decide—within a tenth of a second to be exact—whether your company is relevant, creative, or innovative enough for their business. And your promotional packaging informs that opinion. Here’s our five must-haves for a marketing kit that drives sales and keeps your brand at the front of customers’ minds.     

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Smart Packaging Ideas for Educational Materials

August 7, 2015

Keeping students on track isn’t easy. Whether your pupils consist of professionals or college students, packaging educational resources in a simple, easy-to-follow way is beneficial to learning. At Binders.com (VIP/ATC), we work with you to design training manuals, handbooks, and other instructive guides that aid the academic process. Stay prepared for your next seminar with our smart packaging ideas for educational materials.

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How to Prepare for a Lucrative Product Launch

September 14, 2015

In today’s highly competitive market, the launch of a new product can take one of two direction—sit either quickly ignites interest and soars to popularity or plummets to the clearance rack, never to be seen again. Numerous factors determine the success of your company’s latest offering, including a product launch plan that encompasses positioning, packaging, strong messaging, and more. Prepare for your upcoming product launch with tips and tricks that will make your debut a lucrative one.  

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A Simple Guide to Creating Powerful Presentation Materials

October 6, 2015

If you’re in business, academia, government, or an NGO, chances are over the course of your professional life you’ve been tapped to make a presentation. Whether delivered to five or 500 people, if you want your presentation to be successful, it must communicate your goals in compelling and memorable ways. Your presentation must be a blend of on-point, simple messaging, confident oral delivery, and complimentary media (print or digital) that is informative and usable by your audience after the presentation is over.

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5 Great Holiday Gifts for Clients and Colleagues

November 6, 2015

There is an unmistakable, subtle elegance to leather business items. The look, feel, and durability of leather binders, pad holders, and cases for iPads and tablets all project a sense of confidence and business savvy. That’s why when you’re shopping for holiday gifts for business colleagues and clients, the Binders.com (VIP/ATC) collection of custom leather and imitation-leather products is the perfect choice for a practical, classy gift recipients will appreciate and use.

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Three Reasons You Need a Professional Portfolio

December 9, 2015

It used to be that professional portfolios were only for artists, graphic designers, and other creatives. But as the market grows more competitive, people in all industries have sought new ways to stand out. A professional portfolio is one way to do that.

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Why Presentation Matters to Your Company’s Success

January 14, 2016

It’s time to fess up. Judging the proverbial “book by its cover” is part of our everyday lives as consumers. We shop at “Store A” rather than “Store B” because of its lighting and décor; we buy one brand of toothpaste, soap, etc. over another because of its packaging. When thinking about your own business, no matter the industry, do you let that inner “voice of the consumer” speak when it comes to designing packaging and other presentation materials? Do you consider how your “brand image” influences your clients’ decision to choose you over the competition? If not, you should. Presentation matters to the success of your business, and here’s why:

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How to Stay at the Forefront of Customers' Minds

February 4, 2016

Anyone who has ever tried to earn repeat business, regardless of their industry, realizes that staying at the forefront of their customers' minds is difficult work. So how do you keep clients interested in the products and services your business offers? You must become important enough to your customers that no matter what happens, or how hard they may try, they cannot afford to forget you.

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Cost-Effective Products for Last-Minute Presentations

March 9, 2016

If you’re a regular reader of the Binders.com information packaging blog, you already know how important making the right impression is to securing new clients and earning repeat business. But, sometimes, opportunity knocks when you least expect it. Even if you don’t have the time or budget to put together a lavish presentation, complete with custom-printed binders, inserts, or presentation folders, you can still look surprisingly polished and wow your clients with our assortment of in-stock materials and a bit of creativity.

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5 Benefits of Running an Eco-Friendly Business

April 6, 2016

With the exploding global population and ever-dwindling natural resources, being green is being emphasized now more than ever. While implementing high-efficiency technology may be beyond the reach of smaller businesses, there are things any business can do to be greener and minimize its carbon footprint, from reducing paper and energy use to holding online meetings to decrease the need for travel. Good for the Earth, your employees, and your bottom line, environmentally conscious business is a win-win-win proposition you can’t afford not to get on board with—and here’s why.

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