How to Stay at the Forefront of Customers' Minds

February 4, 2016

Anyone who has ever tried to earn repeat business, regardless of their industry, realizes that staying at the forefront of their customers' minds is difficult work. So how do you keep clients interested in the products and services your business offers? You must become important enough to your customers that no matter what happens, or how hard they may try, they cannot afford to forget you. Whether this comes from an impactful sales presentation, or from leaving the customer specific training materials, you must provide them something in order to stay on their minds. To be remembered, you must be something the customer needs.

 

Be Informative. Providing your customer the information that they need, and being detailed in doing so, will provide a level of value that impresses current and future clients. This will keep you at the top of their list when they need the product or service you are offering. One way to do this is to provide a myriad of important information in the form of a sales presentation or  training session. During this time, you can leave a hardcopy of detailed information with the customer using a custom binder. Adding a custom slipcase will constantly remind the customer of the value you provide, with a imprint that conveys your professionalism and expertise, and keeps your brand top of mind. 

 

Be Consistent. Businesses look for consistency from the companies they do business with. If they are purchasing your product or service, then they want to know you’re available whenever they have a question. Be consistent in communicating with your customer. If new rules, regulations, or technology changes something in your industry, provide new information to your customers with a new custom binder containing the up-to-date materials your customers’ desire. So many businesses have switched to only providing digital information. But this information often gets lost in the shuffle. Having a hard copy in today's world will help businesses find the information they need, right when they need it. And they will remember your business every time they reference these materials if you put your logo and contact information on the front of a custom slipcase. Just remember to be consistent when updating important information to provide the most value to your customers. 

 

Be Helpful.  If you want a customer to remember you the next time your product or service is needed, then make sure you are providing value. To a customer, you add value when you help them. This may be through providing information, or because of an intelligent sales presentation that shows them how to solve a problem they currently have. No matter how you approach the customer with your sales pitch or in training, make sure that you address that customer’s specific needs in every meeting.

 

Keep your presentation and training materials at the forefront of customers’ minds with  custom binders and slipcases from Binders.com (VIP/ATC). Contact a sales representative to start customizing yours today!