Why Presentation Matters to Your Company’s Success

January 14, 2016

It’s time to fess up. Judging the proverbial “book by its cover” is part of our everyday lives as consumers. We shop at “Store A” rather than “Store B” because of its lighting and décor; we buy one brand of toothpaste, soap, etc. over another because of its packaging. When thinking about your own business, no matter the industry, do you let that inner “voice of the consumer” speak when it comes to designing packaging and other presentation materials? Do you consider how your “brand image” influences your clients’ decision to choose you over the competition? If not, you should. Presentation matters to the success of your business, and here’s why:

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